Pepsi Cola Bottling Co. of Brookfield, Inc.

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Pepsi-Cola Bottling Co. Of Brookfield, Inc.

Chillicothe/Brookfield, MO

Beverage Industry aims to help people make right choice on calories

We agree with the editorial “Weighing the cost of unhealthy living” (Jan. 18) that the surefire way to achieve good health is to maintain a balance of proper nutrition and exercise.

Unfortunately, the editorial misses how important it is that industry and government work together to help Americans achieve balanced lifestyles. The beverage industry is doing its part to help people manage their calorie and sugar intake by providing a wide range of beverage choices, a variety of package sizes and clear, easy-to-read calorie information - on package and at point of purchase - to help them make the choice that’s right for them.

With our Balance Calories Initiative, we are working towards a common goal of reducing beverage calories in the American diet. This is a meaningful initiative that will have significant real-world impact in helping people reduce their consumption of calories and sugar from beverages.

Our industry has become an easy target in the obesity debate. The truth is that it’s not feasible to blame any one food product or beverage as being a sole driver of obesity considering people consume calories from many different sources. No science supports such a claim

Like all foods and beverages, it’s all about moderation. With the wide range of choices our member companies offer, there is something for everyone.

The following FALSE RUMORS have been linked to Pepsi and we would like to set the record straight.

FALSE RUMOR ALERT: Pledge of Allegiance Cans

We would also like to clarify an erroneous report that has been circulating around cyberspace for the past several months. Pepsi has NOT created any packaging containing an edited version of America's Pledge of Allegiance. A patriotic package used by Dr Pepper was inappropriately linked to this rumor. Dr Pepper's position is very clearly articulated at:

http://www.pepsi.com/falserumoralert.php/.

Again, we sincerely appreciate your taking the time to check with us regarding the unfortunate rumors that have been circulating. We can only ask that you help to set the record straight on your end while we move forward on putting an end to these unfortunate rumors.

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